To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz.
After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC. As the NFL takes over the Bay Area this week for Super Bowl 50, the league has reached a new two-year deal for its Thursday Night Football package, adding NBC to the mix.
To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.
Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising.
The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.
If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most
DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the deal with AT&T.
In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package.