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Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising. But the National Football League, still stinging from the public outcry over the way it handled Baltimore Ravens' Ray Rice's assault of his then fiancée, now his wife, last year, is working to resurrect its image with a public service ad—during the Big Game—that focuses on such abuse.
The ad below, from Grey New York, discreetly avoids any direct images of violence.