After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women

It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact, Christopher Lehmann, ecd and general manager for Landor Associates' Chicago office, said the league "is toast" if it adopts a weak crisis strategy.