With NFL Win, CBS Lands an Even Bigger Bang

Network wins rights for new Thursday night package

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package.

While NBC was thought to be the lead dog in the hunt for the eight-game parcel, CBS emerged the victor. The broadcaster will air Thursday night games in September and October, all of which will be simulcast on NFL Network. 

The agreement is for the 2014 season although if the NFL is pleased with the pilot program, it has the option of offering CBS an additional year.

While financial terms were not disclosed, sources estimate that the winning bid was in the neighborhood of $275 million.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in