Facebook Gives Retailers New Tool to Gauge Sales
Performance Marketing
Facebook is now helping retailers close the loop from placing ads to making sales.
Twitter Debuts Ad Targeting Based on Email Addresses and Cookies
Performance Marketing
Twitter advertisers can now employ their email lists and user cookie IDs in order to target a person who has visited their Web properties.
Early Stats on How Facebook Exchange Ads Perform in News Feed
Performance Marketing
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off.
Twitter Inks Content Partnership Deal With BBC America
Performance Marketing
In an ongoing effort to provide high-quality video for its website while gaining ad revenue, Twitter has reached a content deal with BBC America, the cable network announced via a [...]
Facebook Exchange Rolls Into News Feed
Performance Marketing
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).
Amazon, Advertising’s Sleeping Giant, to Awaken in 2013
Performance Marketing
Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and [...]