In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
Ned Lampert, creative director at space150, got a message just after 6 this morning in his Los Angeles-area home from a colleague back east. The message in essence: Snapchat's Spectacles are being sold on Venice Beach, so get your butt down there and get a pair."So I sprinted over there," Lampert explained. "I got there before 8 a.m."
Poo-Pourri has created an online film division called Number 2 Productions, which will be led by Suzy Batiz, founder, executive producer and CEO. The new division's main goal is to follow in the footsteps of companies like Red Bull and Dollar Shave Club—companies that have turned their brands into digital-content-creating machines.
Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's
Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways.
Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between digital players like BuzzFeed, Vice and Mashable with old-guard media companies such as NBCUniversal, Disney and Turner Broadcasting.
Amazon has announced Dash buttons for 78 brands, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and—safe-sex advocates will like this one—Trojan, the condom company.
When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready to become a television juggernaut.
Android, Red Bull and Samsung topped the list of brands with the buzziest social videos this year, according to Unruly Media, which analyzed 5,000 brand videos over the past year.
We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is no longer a matter of choice but an absolute necessity for marketers' long-term sustainability and survival.