Ten hours into one of her 19-hour days, Rachael Ray has just wrapped up a late-afternoon taping of the syndicated cooking show that bears her name. For the last hour, she has calmly presided over a stove top full of simmering pots, assembling a nine-layer chicken burrito while guest chef Ryan Scott made five different dishes from a single recipe for biscuits.
Two weeks ago, Nielsen began phasing out its paper TV ratings diaries for the 140 local markets in which the antiquated system is still active.
Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on […]
During the past several years, Meredith has invested heavily in the food space, acquiring Every Day with Rachael Ray from Reader's Digest Association in 2011 and purchasing Allrecipes.com from RDA in early 2012.
AOL entices users to watch its videos by giving away free stuff—not that there’s anything wrong with that.
Demand Media is returning to its roots. The content and social media company last week rolled out a new b-to-b ad campaign centered around the tagline, “Content for real life.”
In an earnings call yesterday, Reader’s Digest Association blamed its quarterly loss on Rachael Ray—specifically, her magazine Every Day With Rachael Ray.
With its “30-Minute Meals” and its namesake’s bubbly personality, Every Day With Rachael Ray quickly became one of the hottest magazines in the industry—and a source of pride for publisher Reader’s Digest Association—after it launched in 2005.