Why Daytime Syndication Remains a Sunny Proposition for Advertisers

Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on their own time—somehow its major daytime players stand to do solid business in the 2016 ad bonanza. There are a few reasons for this, some of it resulting from being in the right place at the right time.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in