Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on racing tracks and pushes runners to hit any pace, and eclipse it.
There are few narratives in modern celebrity culture as unexpected as the ascent of the Kardashian-Jenner family.
When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders to foot the bill for speculative creative work.
Puma is on a mission and it's calling on all troublemakers for a task that will most likely include "danger, risk and potential fugitive status." Sign me up!
JWT's global Puma win represents a much needed creative platform for the New York office and the agency globally. Jeff Benjamin, the New York-based chief creative officer for North America, was a key player on JWT's pitch team, along with New York CEO Peter Sherman, according to an internal email from JWT global CEO Bob Jeffrey.
The Puma Dance Dictionary, created by Grey London to push the brand's new Sync fragrances (yes, Puma makes fragrances), allows users to select words and phrases which are then translated into dance moves by freestyle performers. These "moving" messages can be shared via social media or emailed to friends.
Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company
We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind an important strategic shift now under way in our business that is driving us beyond innovation and improvement, and toward discovery and invention.
According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief rate should be higher. After all, we have at least one indisputable case of a brand living, dying and coming back as something entirely different: the Converse Chuck Taylor high-top. Brand reincarnation?