Puma Reviews Its Creative Business

Search comes as Droga5 and brand part company

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Puma is looking for a new lead global agency, according to sources.

News of the review comes amid a split with longtime lead shop Droga5, which has worked on the brand since 2008. Back then, global spending was estimated at $100 million. The agency declined to comment.

Puma's search is believed to be down to a select few contenders. The company could not immediately be reached.

In the U.S. alone, Puma is a modest spender. Last year, the brand's media spending totaled about $4 million, down from nearly $14 million in 2011, according to Nielsen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in