Publishers

Cond√© Nast Ditches the Title of ‘Publisher’ in Major Executive Shake-Up

The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers."

How Interest Groups Will Improve the Quality of Mobile Content and Ads


How the Trans-Pacific Partnership Benefits Digital Advertising

If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade deal among the U.S., Canada, Mexico, Japan and eight other countries in the Pacific Rim.

Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers’ Content

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news.

Why It’s Time for Marketers to Rethink Metrics and Performance Indicators

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their campaigns and to prove their impact on the bottom line.

Want TV-Level Ad Reach? The Solution Isn’t Facebook or YouTube. It’s Both

The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now.

End of the Click-through? New Facebook Tool Lets Publishers Post Stories Directly to the News Feed

Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to the News Feed, thanks to Facebook's new venture: Instant Articles.

To Succeed as Publishers, Brands Must Shed Midcentury Mind-set

It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have we been lying to ourselves, but we've also been disgracing the real publishers out there who understand how hard it is to monetize content.

Facebook’s Goodfellas Moment

So brands, it turns out, are not people after all—at least on Facebook.

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

LinkedIn is looking more and more like a publisher these days.