The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers."
If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade deal among the U.S., Canada, Mexico, Japan and eight other countries in the Pacific Rim.
Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news.
As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their campaigns and to prove their impact on the bottom line.
The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now.
Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to the News Feed, thanks to Facebook's new venture: Instant Articles.
It's time to get real. For the last five years, all we've been hearing is that brands are publishers. This means that for the last five years not only have we been lying to ourselves, but we've also been disgracing the real publishers out there who understand how hard it is to monetize content.