Branded Content: Possibilities, Pitfalls, and Predictions
Performance Marketing
Branded content business models are evolving and it’s important for publishers to stay on top of brand expectations in order to stay competitive. Moreover, with audience control shifting from content [...]
The 3 Hard Truths Publishers Must Face in 2018
With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year [...]
Why Publishers Are Shifting Focus to Engagement Metrics Over Pageviews
Metrics is one of those words… one of those soulless new media words… Modern. Mechanical. Menacing. Say it out loud three times and you risk being forever haunted by a [...]
Before Publishers Can Unlock Reader Revenue, They Need to Convert Unknowns
As publishers move to monetize their audiences directly, audience relationships become more important than ever. While publishers invest in targeting and personalization technology that uses data to build these relationships, [...]
The Coming Ad Tsunami of 2018 (Part 2): Viewability, Filtering & E.U. Compliance
In part one of this series, I explored how new online forces are driving massive changes that will impact how B2B publishers sell and deliver online ads in 2018. From [...]
Media Pitch: Ad3 Wants to Make Video Faster & More Profitable for Publishers
As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers. The video [...]