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The Coming Ad Tsunami of 2018 (Part 2): Viewability, Filtering & E.U. Compliance

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By Andy Kowl

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In part one of this series, I explored how new online forces are driving massive changes that will impact how B2B publishers sell and deliver online ads in 2018. From the rise of ad fraud, to Google’s “ad filtering,” and the European Union’s General Data Protection Regulation (GDPR), the world of online advertising is undergoing a significant transformation. In part two, I’ll explore some of the ways publishers can prepare for these changes, and make sure the online ads they’ve sold are in compliance with new rules and advertiser expectations.

Get Ready for New Viewability Requirements

A small B2B magazine publisher who is a leader in their industrial category was recently hit with an unheard-of requirement from their largest advertiser.

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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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