The Coming Ad Tsunami of 2018 (Part 2): Viewability, Filtering & E.U. Compliance

In part one of this series, I explored how new online forces are driving massive changes that will impact how B2B publishers sell and deliver online ads in 2018. From the rise of ad fraud, to Google’s “ad filtering,” and the European Union’s General Data Protection Regulation (GDPR), the world of online advertising is undergoing a significant transformation.

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