Brands Ask for It, and Twitter Hits Fast Forward on Autoplay Video
Performance Marketing
Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content.
Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere
Performance Marketing
Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been [...]
How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl
Performance Marketing
Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now [...]
Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015
Performance Marketing
Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally.
Why Is Alfonso Ribeiro Tweeting for Wendy’s?
Performance Marketing
If you tune into Wendy’s Twitter account today, you may be surprised to see that actor Alfonso Ribeiro, filmmaker Ralph Macchio and retired professional wrestler Steve Austin have taken over [...]
Twitter Bolsters Audience-Based Ad Targeting
Performance Marketing
Twitter has expanded its tailored audiences capabilities, with some of the tools designed to let Promoted Tweet advertisers mor