Some serious Mommy and Daddy issues are amusingly on display in Arnold Worldwide's latest campaign for Progressive insurance.
Yes, LeBron James dressed up as Progressive's spokeswoman Flo for Halloween, but this isn't just a quick stunt. Nope.
Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep for the department store giant claimed there were two other merchant brands testing the platform, but didn't disclose names.
Look out, Flo. There's a new babe in town. Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and a new delivery platform—Facebook Premium Video Ads.