How to Build a Huge Video Site Overnight Through Unintentional Clicks

This past spring, a site called Freestreams.com was one of the fastest growing video properties on the Web. It had come from out of nowhere to reach 7 million unique users a month. Suddenly Freestreams was popping up on the top video ad exchanges—first a few hundred thousand impressions a month, then over 11 million a day in May, per sources.