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Some serious Mommy and Daddy issues are amusingly on display in Arnold Worldwide's latest campaign for Progressive insurance.
Homebuyers assume the most annoying traits of their parents in the ads, based on the insight that folks change in weird ways when they buy their first home. "It's as if you flip the 'grownup switch,' " Cat Kolodij, Progressive's business leader for marketing strategy and innovation, tells Adweek. "For many of us, the first time we realize we are grown up is when we catch ourselves doing something our mom or dad always did."
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