Yes, LeBron James dressed up as Progressive's spokeswoman Flo for Halloween, but this isn't just a quick stunt. Nope. It's part of a new digital campaign that Progressive is calling "The Switch" (hopefully it's more charming than the aggressively bad Jason Bateman-Jennifer Aniston romcom of the same name) that will include the brand's first video Instagram spot later this week.
"We've paired the King of Sports, LeBron James, with the Queen of Marketing, Flo, for a unique, digital-first execution we're calling 'The Switch,'" chief marketing officer Jeff Charney said in a statement. "In the coming months, look for more digital bread crumbs that show a different side of each of these icons.
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