Brand of the Day: LeBron James Was Flo for Halloween, as Progressive Makes Them BFFs

The beginning of a beautiful friendship

Yes, LeBron James dressed up as Progressive's spokeswoman Flo for Halloween, but this isn't just a quick stunt. Nope. It's part of a new digital campaign that Progressive is calling "The Switch" (hopefully it's more charming than the aggressively bad Jason Bateman-Jennifer Aniston romcom of the same name) that will include the brand's first video Instagram spot later this week.