Ad of the Day: Secret Took Viewers by Surprise With This Ad on ‘The Bachelorette’
Brand Marketing
The Bachelorette is a show with notoriously pretzel-like gender dynamics.
P&G’s Secret Takes on Young Women’s Stresses, Beginning With the Wage Gap
Creativity
Procter & Gamble's Secret deodorant is launching an interesting campaign from Wieden + Kennedy that looks at larger, generational reasons why young women sweat—often because of political, gender-based struggles—and not [...]
Ad of the Day: A Father’s Touching Apology to His Daughter Highlights the Struggles of Working Mothers
Brand Marketing
A powerful new ad campaign from India focuses on one of the challenges faced by women around the world: balancing the demands of raising a family with maintaining a successful [...]
Why One of Advertising’s Iconic Creative Leaders Believes the Agency Model Will Survive
Brand Marketing
When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a [...]
Winning Big Without Losing a Single Client, Carat Is Adweek’s U.S. Media Agency of the Year
Brand Marketing
Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.
DeAngelo Williams and Other NFL Stars Do Their Daughters’ Hair in Charming Pantene Ads
Creativity
Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene. The work extends the shampoo [...]