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A powerful new ad campaign from India focuses on one of the challenges faced by women around the world: balancing the demands of raising a family with maintaining a successful career.
BBDO's Mumbai office turned what could have been a standard promotion for laundry detergent brand Ariel into an extended apology letter from a father to his adult daughter. In fact, the product in question is not clear until the end of the emotionally wrenching two-minute spot.