Power

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.

We’ll Buy Nearly Anything From a Woman in a Red Dress

Marketers like to talk about stuff that’s “disruptive.” And when it comes to advertising—actually, when it comes to pop culture in general—few things are quite as disruptive as a woman in a red dress. 

Starz Debuts Power With Video-Heavy Tweets

Starz will debut a full-length episode of its new drama Power via Twitter tonight after posting a sneak peek that leveraged the social site's one-click video earlier today.