After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
Brand Marketing
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
12 Reasons to Fuse Direct Marketing and Video Marketing Now
Performance Marketing
Tried and true direct marketing formulas + online video = your next powerful marketing opportunity. Blending direct marketing sales approaches with online video, where 40 billion videos are watched monthly, [...]
5 Ways to Leverage the Power of Social Communities This Holiday Season
Performance Marketing
Tough economic conditions have led to some pretty dramatic changes this holiday season, including earlier and more aggressive promotions, extended store hours, and more aggressive digital marketing efforts such as [...]
Social Media and SEO
Why, a publisher asked me in response to my last blog post, do I really need social media? What is all the excitement about? And what am I missing?