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Marketers like to talk about stuff that’s “disruptive.” And when it comes to advertising—actually, when it comes to pop culture in general—few things are quite as disruptive as a woman in a red dress.
A popular cosmetics brand in the postwar years, DuBarry
skillfully correlated its red lipstick shade with a red dress,
which in this 1962 ad captures all the excitement of a night
out. “She’s looking fashionable and sophisticated, and
pleasing her husband, which was culturally appropriate to
the time,” Darroch said.
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