Possible

AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas

According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to help keep the dream alive for kids this weekend with a little tech.

Check Out 9 of the Year’s Best Written, Directed and Produced Videos

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the […]

Build-A-Bear Names a Lead Creative Shop

Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review.

Accounts in Review: A-B InBev, Tiffany Complete Media Searches

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its […]

Holiday Inn’s Digital-Only Approach Has Generated 175 Million Video Views So Far

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets.

Jim Gaffigan Was an Adman and Has a LinkedIn Account to Prove It

It would probably be a totally buried, obscure footnote if his comedic peers like Marc Maron, Kristen Schaal or Todd Barry were products of the same career path. But there's Jim Gaffigan, posting his early to mid-1990s credentials as an Ogilvy & Mather copywriter on LinkedIn.

Accounts in Review: Tire Retailer Ups Its Game

RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt […]

You’ve Never Heard of RightTurn.com, but That’s About to Change

Ever hear of online tire retailer RightTurn.com?No? Well, that explains why the brand is increasing its media spending and has hired a new lead agency, Cramer-Krasselt in Chicago, according to sources. Annual media spending, which in the past has totaled less than $1 million, is expected to rise to $25 million next year.

MoMA Launches New Twitter Account to Get You Talking About Art

The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account called ART140 (@artoneforty), with the goal of getting more people to talk about art.

Possible Gets More Microsoft Work

WPP digital agency Possible has added the lead role on Microsoft Surface's website to its work for the tech giant, following a review.