AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas
Performance Marketing
According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to [...]
Jim Gaffigan Was an Adman and Has a LinkedIn Account to Prove It
Performance Marketing
It would probably be a totally buried, obscure footnote if his comedic peers like Marc Maron, Kristen Schaal or Todd Barry were products of the same career path. But there's Jim [...]
Accounts in Review: Tire Retailer Ups Its Game
Brand Marketing
RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt [...]
You’ve Never Heard of RightTurn.com, but That’s About to Change
Brand Marketing
Ever hear of online tire retailer RightTurn.com? No? Well, that explains why the brand is increasing its media spending and has hired a new lead agency, Cramer-Krasselt in Chicago, according [...]
MoMA Launches New Twitter Account to Get You Talking About Art
Performance Marketing
The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account called ART140 (@artoneforty), with the goal of getting more people to talk about art.
Possible Gets More Microsoft Work
Brand Marketing
WPP digital agency Possible has added the lead role on Microsoft Surface's website to its work for the tech giant, following a review.