Accounts in Review: A-B InBev, Tiffany Complete Media Searches

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its global media account at MEC.

Another big global review, however, continues to linger. Luxury automaker Infiniti, which first started talking to agencies late last year, still hasn't concluded its process, though the brand remains in advanced negotiations with Crispin, Porter + Bogusky, according to sources. The grand prize is huge: an estimated $30 million in revenue.


Anheuser-Busch InBev, Media

Media spend: $575 million
Incumbents: Busch Media (buying), Starcom (planning, research)
Contenders: Spark, MediaCom
Awarded to MediaCom


Sprint, Broadcast Creative

Media spend: $450 million
Incumbent: Figliulo & Partners
Contenders: Deutsch LA, Arnold
Consultant: Mercer Island Group
Completion: November


Infiniti, Global Creative

Media spend: $450 million
Incumbent: TBWA
Contenders: Crispin Porter + Bogusky, Bartle Bogle Hegarty, Anomaly, Goodby, Silverstein & Partners
Consultant: Roth Observatory International
Completion: October


Brown-Forman, Global Media

Media spend: $100 million
Incumbent: UM
Contenders: Incumbent, others to be determined
Consultant: External View Consulting Group
Completion: December


Tiffany, Global Media

Media spend: $100 million
Incumbent: Various agencies in different regions
Contenders: MEC, MediaCom, OMG team
Consultant: Ark Advisors
Awarded to MEC


New York Lottery, Creative, Media

Media spend: $50 million
Incumbents: DDB, OMD
Contenders: Creative: incumbent, FCB Garfinkel, McCann Erickson; Media: incumbent, Initiative, UM
Completion: October


Patrón creative, media

Media spend: $40 million
Incumbent: Cramer-Krasselt
Contenders: Mullen, Goodby, Silverstein & Partners
Consultant: Select Resources International
Completion: November


OppenheimerFunds, Creative

Media spend: $20 million
Incumbent: Havas Worldwide
Contenders: MRM, Wieden + Kennedy, Mullen
Consultant: Ark Advisors
Completion: October