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Ever hear of online tire retailer RightTurn.com?
No? Well, that explains why the brand is increasing its media spending and has hired a new lead agency, Cramer-Krasselt in Chicago, according to sources. Annual media spending, which in the past has totaled less than $1 million, is expected to rise to $25 million next year.
RightTurn selected C-K after a review in which there were two other finalists: Doner and Possible, sources said. Roth Observatory International in New York managed the search.
The assignment encompasses not only making ads but also planning and buying media for them.
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