A Year After Leaving New York, Forbes Media’s CEO Settles Into His Jersey City Digs
Performance Marketing
After almost 100 years in Manhattan, pre-eminent business magazine Forbes packed its offices last year and hopped over the Hudson River to New Jersey. Now located in downtown Jersey City, [...]
How Sullivan NYC Connects Blue-Chip Marketers to the Masses
Brand Marketing
Specs Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole [...]
Throwback Thursday: Bill Cosby, O.J. Simpson, Playboy Bunnies and a Tennis Tournament
Brand Marketing
Yes, it really happened: Bill Cosby played O.J. Simpson in a celebrity tennis tournament attended by shapely women in bunny outfits. This ad announcing the festivities—the Cosby Celebrity Challenge—appeared in [...]
Playboy.com Has Grown 258% in a Year Thanks to Its Safe-for-Work Strategy
Performance Marketing
Most people's first interaction with Playboy involves secretly buying (or "finding") one of the print editions and hiding the contraband between the mattresses.
Playboy’s Digital Rebrand Shows Less Skin
Brand Marketing
Playboy is cleaning up its Web presence—at least a little.
Red Bull’s Danny MacAskill Rides the Playboy Mansion in the Best Action It’s Seen in Years
Creativity
Traditionally, the Playboy Mansion's main attraction has been the small army of Playmates who hang around it. But professional cyclist Danny MacAskill manages to overshadow even the bunnies, as he [...]