Will Playboy’s Brand Survive Without Nudity?

Marketing experts weigh in on the magazine’s future


What's a brand without its core proposition? That's the question facing Playboy Enterprises, which made headlines last week when it announced that, beginning in March 2016, its 62-year-old flagship magazine will no longer publish nude photographs.

The decision, according to the brand's executives, was partly a reaction to the massive growth of easily accessible (and often free) online pornography—part of a cultural shift that, ironically, Playboy itself helped to bring about.

Phillip Morelock, Playboy’s chief digital officer and head of ad sales, told Adweek: "The response we are getting from advertisers who want to be a part of the new Playboy has been phenomenal so far.

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