Pepsi’s Music Chief Makes the Super Bowl Sing
Brand Marketing
Emma Quigley, who joined PepsiCo last October as its first North American head of music, is a heavy hitter in music, having sp
9 Women the NFL Should Consider for Next CMO
Brand Marketing
The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed f
Predictive Data Boosts Social Messaging by 91%
Performance Marketing
Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands.
100-Year-Old Pretzel Brand Finds Its Digital Voice
Performance Marketing
Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad [...]
Anheuser-Busch Is the Super Bowl’s Top Sponsor
The King of Beers also rules the Super Bowl.
Sophie Kelly Becomes CEO of The Barbarian Group
Brand Marketing
Sophie Kelly, previously president of The Barbarian Group, is taking the reins of the digital agency as its new CEO. Benjamin Palmer, who co-founded the agency in 2001 and has [...]