Here Is How the Coke Vs. Pepsi Battle Plays Out on YouTube

One gets huge engagement, the other draws far more subscribers

Virool today is rolling out two free tools, dubbed ChannelWatch and VideoSpy, for digital video marketers that help them analyze how brands fare against one another. Since YouTube is a rather crowded space to track, the ability to use complimentary campaign performance features could be attractive to players trying to break into the video business as well as market researchers.

@Chris_Heine Christopher Heine is a New York-based editor and writer.