For smaller boutique agencies, it can be difficult to grab the attention of bigger brands and get to work with the likes of Coca-Cola and PepsiCo.
Roger Enrico, who led Pepsi through the high-stakes "Cola Wars" of the 1980s, has died. He was 71. Although known for his lengthy career with PepsiCo, where he inked a sponsorship deal with pop icon Michael Jackson during his time as U.S. CEO, Enrico also served as board chairman of motion pictures studio DreamWorks from 2004 to 2012.
Let's get refined, sugar! PepsiCo introduces Mtn Dew Black Label, a dark-berry beverage (with herbal bitters, no less), in a campaign from VaynerMedia that revolves around several "Gentlemen of the Jacket" who class up their respective acts.
BBDO has won lead creative duties on the Tropicana account after a review. "We are excited to work with BBDO to help bring great marketing to life for Tropicana in 2016," says Rachel Fiely, the client's senior director of marketing.
Pepsi announced today that it will re-release its clear cola from the 1990s, Crystal Pepsi, for a limited time. The only way to get it is to sign up for a sweepstakes through the brand's loyalty program, Pepsi Pass, and 13,000 winners will score a complimentary six-pack of the transparent soda.
PepsiCo brand manager Brad Jakeman delivered a poignant speech at the ANA Masters of Marketing conference that had the industry buzzing in October.
Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's the strongest area of television from an ad-supported perspective," said Chris Geraci, president of national broadcast at OMD.
The ANA Masters of Marketing conference kicked off in Orlando, Fla., with insightful talks from Mondelez’s Dana Anderson and Pepsico’s Bradley Jakeman, while magazine and media moguls rubbed elbows with […]
The president of PepsiCo's global beverage group says ad agencies have not successfully kept pace with changes in the marketplace and fears the current model won't last much longer.
PepsiCo China has been developing a branded smartphone with a licensing partner that uses the Android operating system and will debut on Oct. 20 in Beijing, according to MobiPicker.