See the Nivea Campaign That John Hegarty Called the Stupidest Thing He’s Ever Seen
Creativity
Ready for a sunscreen-shitting seagull? Sir John Hegarty, co-founder of Bartle Bogle Hegarty and all-around advertising legend, was jury president of the Titanium and Integrated Lions at Cannes this year. [...]
This Ad Agency Says It’s Time for Brands to Start Engaging With Their Trolls
Brand Marketing
CANNES, France—Finnish artist Jani Leinonen is every consumer brand's worst nightmare, but even he thinks the world's biggest brands need to engage with their most aggressive detractors.
The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis
Brand Marketing
In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's [...]
How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods
Brand Marketing
The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to [...]
McCann London Gets Its Very Own Sneaker, Inspired by the Agency’s Art Deco Building
Creativity
In partnership with Norman Walsh, a British sports shoe brand, McCann London has created the Herbrand Seven-Eleven, a pair of sneakers inspired by the agency's own art-deco-style building at 7-11 [...]
Old Spice Just Made Its Weirdest Commercial Yet, and That’s Saying Something
Creativity
It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has [...]