Not Even Sex Can Get in the Way of People's Love for Cats, Says This Sheba Ad

Heeding the call of the wild

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Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow.

Case in point—the feline fiend in "What Cats Want," BBDO's latest campaign for Sheba cat food. With just a longing look, little Tabby lures a libidinous lunkhead away from his date mid-makeout so he can serve up some product, haute cuisine style: 



It's pretty obvious who wears the collar in that relationship.

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