Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.
Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow.
Case in point—the feline fiend in "What Cats Want," BBDO's latest campaign for Sheba cat food. With just a longing look, little Tabby lures a libidinous lunkhead away from his date mid-makeout so he can serve up some product, haute cuisine style:
It's pretty obvious who wears the collar in that relationship.