Creativity Not Even Sex Can Get in the Way of People’s Love for Cats, Says This Sheba Ad Heeding the call of the wildBy David Gianatasio|June 28, 2016 Share By David Gianatasio|June 28, 2016 Share Cats have been known to wield an almost hypnotic power, controlling human behavior with a flick of the tail or the merest meow. Case in point—the feline fiend in "What Cats Want," BBDO's latest campaign for Sheba cat food. With just a longing look, little Tabby lures a libidinous lunkhead away from his date mid-makeout so he can serve up some product, haute cuisine style: It's pretty obvious who wears the collar in that relationship. (By the end of the ad, the guy isn't even wearing pants!) Of course, cats are famous for knowing how to get their needs met. In just the last few weeks, the freaky furballs have taken over supermarkets and subway stations, and even harnessed technology to acquire the power of speech (to tell us off, no doubt, once we've cleaned their litter boxes and wound their mechanical mice). Similarly, "What Cats Want" is a cute concept with plenty of legs—four, at least—that speaks to some folks' intense, confounding connection with those hirsute hellions, known for keeping their owners on a very short leash. A print ad appears below. Adweek Adweek