How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods

Nielsen Catalina Solutions study shows return on ad spend

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to a new study presented today by Nielsen Catalina Solutions at the Advertising Research Foundation's Audience Measurement 2016 conference in New York.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in