The Inside Story on J&J's Revamped Marketing Mission Under Alison Lewis

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's head, plus a couch that features two decorative pillows whose pattern is a mishmash of J&J brand logos and packaging. One could easily mistake this conference room for that of any other billion-dollar conglomerate—except the relentless branding won't let you forget where you are. It's a warm day in mid-May and Alison Lewis, the first global chief marketing officer of the consumer packaged-goods giant's consumer brands, would rather be interviewed here.