As wooing goes, Andrew Robertson’s efforts to seal the deal with David Lubars was not particularly auspicious.
Omnicom Publicis Merger
Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent.
CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do the industry any good," Sorrell said of the deal, which he referred to as "clunky and offering no articulation of strategic benefits."
In the weeks since the Omnicom and Publicis Groupe megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we know: It was all another agency's elaborate marketing stunt.
Paris investment bankers Natixis have put forth an intriguing scenario that explores the possibility of Publicis Groupe launching a hostile bid for Omnicom, asking: “Is the story over?”
By raising tax domicile issues related to its megamerger with Publicis Groupe, Omnicom Group has drawn a line in the sand.
The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned.
The European Commission signed off on the pending merger between Publicis Groupe and Omnicom, further clearing the way for the creation of the industry’s largest holding company.
The Publicis Omnicom merger will create the biggest ad holding company in history, but is that a good thing? David Jones, global CEO of rival Havas, thinks not.