That Instagram-Omnicom Deal Is Actually Worth $40 Million

Popular mobile platform inks first agency partnership


The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned.

Ad Age yesterday reported that the contract totaled about $100 million, while Bloomberg earlier today pegged it at $50 million. Both estimations were high, according to a source close to the situation, who says the agreement is essentially a volume inventory buy that will include Instagram's current static promos as well as other emerging products.

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