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CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger.
"It didn't do the industry any good," Sorrell said of the deal, which he referred to as "clunky and offering no articulation of strategic benefits."
The wide-ranging discussion also touched on the importance of fostering new content forms from brands like Vice Media, in which WPP holds a stake, as well as listening to brand clients at venues perhaps less glitzy than Cannes—which he said had "gone a bit far" down that path—and more like WPP's Stream gatherings, during which clients surface their needs and interest points in a free-flowing format.
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