Sensory Appeal, in Video Form
Performance Marketing
In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest that you add to it with your [...]
Which Olympic Marketers Spent the Most on TV and Digital Ads?
Performance Marketing
Call it the little family tree that could: Almost no other brand took root during the Olympics like Ancestry.com, running 14 TV commercials during the two-week sports extravaganza that ended [...]
Impressive Streaming Figures Give NBC Olympics Optimism for the Future
The Games of the XXXI Olympiad were memorable for a variety of reasons. From Bolt to Biles, Phelps, Felix and, yes, even Lochte, Rio 2016 introduced and reintroduced viewers to [...]
Nike’s ‘Unlimited’ Series About Everyday Athletes Was the Most Remembered Olympic Ad
Performance Marketing
To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike [...]
These 8 Charts Help Sum Up Social Marketing During the Last Week of the Olympics
Performance Marketing
After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms.
Every One of the ‘Final Five’ Gymnasts Absolutely Crushed the Internet Last Week
Performance Marketing
They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social.