Nike’s ‘Unlimited’ Series About Everyday Athletes Was the Most Remembered Olympic Ad

Google breaks down the top TV spots

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike and BMW.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.