After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms.
Sprinklr has been analyzing brand mentions across Facebook, Twitter, Instagram, YouTube and others exclusively for Adweek. In the end, Coca-Cola took home the gold, earning 34,400 mentions during the Rio Games. Samsung came in second with 29,800 mentions. Visa was third with 28,500.
The total number of mentions for the top dozen Olympic sponsors was just under 217,000, with nearly 71,000 coming during the final week.