CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter.
The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event.
Peyton Manning is calling it an NFL career. "I fought the good fight. I have finished my football race. After 18 years, it is time," the defending Super Bowl champion quarterback said Monday.
Major League Baseball and the National Hockey League are joining forces. In what is billed as a "groundbreaking new partnership," MLB Advanced Media (MLBAM) is taking over the NHL's Web operations, apps, streaming video and NHL Network in January 2016.
When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that games would air simultaneously on the league's own NFL Network and that the winning bidder would cover all production costs on all sixteen "Thursday Night Football" broadcasts (including tw
Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year, Smith is offering season-long fans game-day “experiences” such as a visit from team cheerleaders to their seat. Or a spot on the field during player introductions at the Georgia Dome.
In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package.
It's not as easy to find NFL clips on the Web as you might think. That's because the NFL hoards them on NFL.com.
The National Football League is poring over a handful of formal offers for a new Thursday night TV package, and sources with skin in the game believe the top bidder will be revealed within the next seven to 10 days. While the bids are effectively sealed, insiders say NBC has the best shot at landing the single-season showcase.