NFL Has a Lot of Leverage in Negotiating TV Deals

Networks forced to play by NFL's rules or go home

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When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that games would air simultaneously on the league's own NFL Network and that the winning bidder would cover all production costs on all sixteen "Thursday Night Football" broadcasts (including two Saturday games).

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