Think Apple News is Going to Save Your Traffic? Think Again.
In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a [...]
Ad Prices at Facebook More Than Doubled Last Quarter
Performance Marketing
Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed [...]
Facebook Just Downgraded 3 Types of Spammy Posts
Performance Marketing
Facebook, in its constant News Feed vigilance, is now going after spam with its latest edict telling page administrators to end shady posting tactics just to expand their reach.
Facebook Goes Big With Right-Hand Rail Ad Redesign
Performance Marketing
Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked [...]
Spredfast, Mass Relevance Unite Social Marketing Systems
Performance Marketing
Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan [...]
Early Stats on How Facebook Exchange Ads Perform in News Feed
Performance Marketing
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off.