Facebook Goes Big With Right-Hand Rail Ad Redesign

Now it looks more like News Feed posts


Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed's Times Square.

Ad rates reflect the demand, according to analysts. The rail costs about 20 cents every thousand impressions, and the mobile News Feed costs $5.72, according to new data from Facebook marketing platform Nanigans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in