Ad Prices at Facebook More Than Doubled Last Quarter

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Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed Wall Street.

The stock reached all-time highs trading after hours, rising about 5 percent to nearly $75 a share. The big success came on ad sales that were up 67 percent year over year to $2.6 billion.

Facebook has been focused on fine-tuning its ad business with better targeting and creative tools for brands to improve the quality of the messages showing up in the News Feed, where 829 million people spend time every day.



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