Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together
Performance Marketing
"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are [...]
YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature
Performance Marketing
Not to be outdone by Facebook, Snapchat and Amazon, YouTube wants to help people share videos through social
HealthiNation Tells Advertisers Its Viewers Aren’t Just Browsing, They’re Finishing Videos
Performance Marketing
Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a [...]
Whistle Sports Is Pitching Huge Social Growth Among Gen Y Males to Advertisers
Performance Marketing
Whistle Sports' presentation at the Digital Content NewFronts today was a bit like its inaugural appearance at the ad industry event last year.
Facetime: Upfronts, Newfronts and Adweek Women in Media
Brand Marketing
This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for [...]
Dwayne Johnson Is Launching a New YouTube Channel to Collaborate With Other Influencers
Performance Marketing
Dwayne Johnson is joining Rhett and Link, Lilly Singh, Roman Atwood and other top YouTubers. The action star and his production company, Seven Bucks Digital Studios, are launching a new [...]