How the Impact of COVID-19 Is Changing Marketing
Performance Marketing
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]
Playboy Celebrates ‘Safe for Work’ Transition With a Massive Push Into Original Video
Performance Marketing
Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern.
The Iconic Reader’s Digest Is Getting a Digital Makeover
Performance Marketing
Trusted Media Brands, Inc. is having some remodeling done. But don't expect its brands to lose that wholesome, uniquely American charm, a characteristic that attracts 56 million visitors to its [...]
NowThis to Launch Education Series With Actress Allison Williams
Performance Marketing
NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series.
Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views
Performance Marketing
While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers [...]
How the Maker of Call of Duty Plans to Become the ‘ESPN of Esports’
Performance Marketing
The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports."