NewFronts

IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

The 5 Buzziest Television Trends That Defined This Year’s Upfronts

The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others) and, most importantly, open bars and buffets.

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between digital players like BuzzFeed, Vice and Mashable with old-guard media companies such as NBCUniversal, Disney and Turner Broadcasting.

Playboy Celebrates ‘Safe for Work’ Transition With a Massive Push Into Original Video

Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern.

The Iconic Reader’s Digest Is Getting a Digital Makeover

Trusted Media Brands, Inc. is having some remodeling done. But don't expect its brands to lose that wholesome, uniquely American charm, a characteristic that attracts 56 million visitors to its digital brands every month.

NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series.

Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the world. 

How the Maker of Call of Duty Plans to Become the ‘ESPN of Esports’

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports."

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are breaking away from freedom vs. these young adult couples are very, very different."