The Internet has become an unapologetically open place, one that drives its tentacles through everything we touch in an effort to unite it all—making us visible, traceable, easier to access. But not everything we're doing should be seen, even by those we're closest to.
We spend a lot of time with clients—trying to make them laugh and drink, reassuring them of our endless (sometimes even slavish) capacity to do anything they put their mind to. And however much they like us as people, clients are keenly aware of this dynamic ... this sense that they're holding our balls between their (for now) relaxed hands. It's a relationship designed to make them as comfortable as possible. The result is that sometimes they end up saying some pretty weird stuff.
If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered. The chain took four years to modify a car to become the perfect delivery vehicle. And now it is testing drone delivery in New Zealand. And by all accounts, the first drone test went well, with the pizza landing gently and without major damage—save for a little cheese stuck to the top of the box. (Domino's did something similar in the U.K. way back in 2013, but that was when commercial drone delivery was years away from approval. We're much closer now.)
If you love yourself some Carpool Karaoke, Air New Zealand's hoping you'll be willing to watch celebrities hit new decibel levels in an airplane cockpit. The below video is a public pitch aimed straight for late-night talk show host James Corden, who has created viral hit after viral hit with the popular segment, featuring musicians and other stars singing along with him to popular tracks while driving around Los Angeles. Corden notably even convinced Michelle Obama to jam to Beyoncé last month). "Mate, we've got a pitch for you," the Air New Zealand video begins. "Picture this: You. Us."
Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably given me a heart attack if I'd participated.
Y&R New Zealand's celebrated McWhopper campaign took home the highest honor, the Grandy, at the 52nd annual International Andy Awards on Tuesday night. And Y&R staffers from around the globe celebrated in a fun (if not very healthy) way—by making their own handmade McWhoppers, as seen in the cute video below.
Home magazine is one of New Zealand's premier architecture, design and interiors titles, publishing, in its own words, "lavish spreads of inspiring homes, as well as the latest restaurants, art, furniture and homeware." But a recent issue featured a home that held a few secrets.
There are scores of breast-cancer awareness campaigns each year, but this one from Colenso BBDO in New Zealand combines clever product development with a wonderful print ad to memorably break through, and even change behavior in a way few ad campaigns can.
Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite it with its owner.