Ad of the Day: Beauty Brand Invents the First Skin Cream That Gives You Wrinkles

Clever product development, plus a brilliant print ad

There are scores of breast-cancer awareness campaigns each year, but this one from Colenso BBDO in New Zealand combines clever product development with a wonderful print ad to memorably break through, and even change behavior in a way few ad campaigns can.

@nudd Tim Nudd is a former creative editor of Adweek.
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