Domino’s Pizza Survives Drone Delivery With Only Minor Damage to the Cheese

Chain tests airborne drop-offs

Headshot of Kristina Monllos

If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered.

The chain took four years to modify a car to become the perfect delivery vehicle. And now it is testing drone delivery in New Zealand. And by all accounts, the first drone test went well, with the pizza landing gently and without major damage—save for a little cheese stuck to the top of the box. (Domino's did something similar in the U.K. way back in 2013, but that was when commercial drone delivery was years away from approval. We're much closer now.) 

Check out a video of the successful test below, which is, aptly enough, itself quite cheesy. But the brand is serious about the method. According to Reuters, it's is looking to conduct tests in Australia, Belgium, France, The Netherlands, Japan and Germany. 

"We've always said it doesn't make sense to have a 2-ton machine delivering a 2-kilogram order," Domino's CEO Don Meij said in a statement.

Domino's drone stunt follows one by 7-Eleven last month, which was able to fly a chicken sandwich, donuts, coffee, candy and Slurpees via flying bot. 

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.