Single strangers were asked to go on blind dinner dates and feed their potential matches while being filmed for a new campaign from Knorr. The 177-year-old Unilever brand's thinking? That if it paired up people who like the same kind of food, it might spark a romantic connection.
Like the boxing octopus in its new logo, MullenLowe Group is ready to compete and confound on a global stage.
JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. There was a huge, fully functional touchscreen that incorporated what looked like a state-of-the-art avatar of an airline stewardess giving instructions to people when they approached.
Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group. The new operation, which IPG said would be a "creatively-driven global agency network," will be run by Mullen CEO Alex Leikikh. And as Leikikh becomes global CEO, Lowe CEO Michael Wall will exit.
Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year.
The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design.
Lines may be shorter than expected at stores today, but people are finally starting to get their Apple Watches.
When you're moving, you're so beset by cardboard boxes that your life might as well be made of them. And now, Century 21's new ad campaign actually is.
American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives.
For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership with the cable sports giant.